The RTS Cambridge Convention which takes place every 2 years at Cambridge University’s West Road Concert Hall. This year’s major sponsor Sky and the team at the RTS wanted to take the Conference “to the next level” in terms of the production and look of the event. For the first time in the Convention’s history in addition to the main auditorium a major branding exercise was required in the foyer of the Concert Hall.
LRI designed and produced a 14m curved widescreen set allowing the Convention videos and graphics, produced by Sky, to be played across the whole surface area, giving the audience a dynamic, immersive experience. In addition, for the News Session, we worked with the Sky team to create video content which also played across the whole screen. The chilling reconstruction of a minute-by-minute terrorist attack as dealt with by a busy newsroom left the audience fully appreciating the vital decisions that all newsrooms have to deal under such stressful circumstances.
The branding of the foyer took the form of graphic wraps to the venue columns and a fully branded registration area and backdrop.
The Chair of this year’s Convention, Tom Mockridge, (Chief Executive of Virgin Media) emailed, “The Convention may only take place once every two years, but I appreciate the huge amount of unseen work that goes on in putting on an event of this scale. I want to thank you all for making my first Convention as Chair such a pleasure to have been involved in. You should all feel incredibly proud of what you have achieved.”
The Convention director, Barton MacFarlane also commented, “Thanks for all your support last week in giving me such an amazing design to work with in Cambridge. I think everyone was in agreement that we provided the ‘wow factor’!”
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